The new king of Netflix has a decidedly international flavor. “K-Pop Demon Hunters,” an animated musical, has leveraged its global appeal to become the most-watched film in the streamer’s history, proving that stories that cross cultural boundaries are more powerful than ever.
With an audience spanning the globe, the film has achieved a monumental 236 million views since June. This international support allowed it to surpass “Red Notice,” a blockbuster that relied on the fame of its primarily Western movie stars. The success of “K-Pop Demon Hunters” is a victory for multicultural entertainment.
Interestingly, while it has the largest global audience by view count, it ranks third for total time watched. Its 23 billion minutes trail the longer films “Red Notice” (27 billion) and “Don’t Look Up” (25 billion), but its reach remains unparalleled.
The film’s worldwide influence is also reflected in its music, which has charted four hits in the top 10 of the U.S. Billboard Hot 100—a rare achievement for a movie soundtrack. A sequel is on the way, promising to further expand its already massive global fanbase.